HFA Show 2025 and the evolution of fitness

A common theme at Health & Fitness Association (formerly IHRSA) was the evolution of fitness, what the gym of the future looks like. And one thing is clear: Pilates is at its centre.

Data from Xplor Mariana Tek confirms it: Pilates is leading the charge, accounting for 27% of new studio openings in 2023. And the momentum keeps building. ClassPass reports an 84% surge in Reformer Pilates bookings, making it the most-booked strength workout, outpacing traditional methods. The industry isn’t just shifting, it’s evolving.

Reformer Pilates is no longer niche. It’s the fastest-growing discipline in fitness, embraced by gyms, studios, luxury hospitality, multi-unit living spaces, and even the home.

But growth isn’t just about opening more locations, it’s about scalability.

Reform RX enables boutique studios to scale without physical expansion. By integrating virtual sessions and digital memberships, studios can increase capacity, drive retention, and generate new revenue streams beyond their four walls.

Back in 2017, when we were running a chain of studios in the UK, we saw this coming.

We didn’t just watch it happen, we engineered a better way forward.

▫️Safer – No exposed springs, no manual adjustments. Just push-button resistance and seamless control at your fingertips.

▫️Smarter – Real-time feedback instantly informs users if they have the right resistance and positioning.

▫️More intuitive – Guided progressions anticipate the next exercise, automatically adjusting to keep every session flowing.

And the numbers prove it. Reform RX doesn’t just meet this demand, it’s creating it.